Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

Read more

This video introduces you to the concept of marketing research. It identifies what marketing research is, how it is different from intuition, when it should be conducted, and the steps needed to be taken for it to be effective. source

Read more

Last time we saw the whimsical graphics of Enchanting Marketing, the writing consultancy was teaching us how to write faster. Now the team is back to explain the basics of how to write a persuasive sales page, even if you don’t consider yourself a salesperson. Talking about the benefits of your product is generally more […]

Read more

http://www.outreach2.com/ These 7 small business marketing strategies are designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common. Although they may be very good at delivering the products and services their company provides, the problem they have is ensuring enough people […]

Read more

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After all, if someone searches for […]

Read more

Dan Pallotta talks about the discrimination of advertising and marketing in the none profit sector. For the full video click here: https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong?language=en source

Read more

This week: Snapchat’s feature that will transform how people use the app and how businesses will be discovered; LinkedIn’s upgrade of its Sales Navigator, and what it means for marketing and sales; which social network just surpassed Netflix for online video viewing; Twitter’s new bookmarking feature to help users stay organized; how and why to […]

Read more

►►http://www.explainervideo.es◄◄ Qué son las estrategias de marketing? En este vídeo te explicamos de manera breve y concisa en qué consisten las estrategias de marketing para llegar a más público y aumentar tus ventas. Sabes lo que son las Estrategias para el producto, las Estrategias para el precio, las Estrategias para la plaza o distribución o […]

Read more

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with […]

Read more

Jay Conrad Levinson published his book Guerrilla Marketing in 1984 and it was a huge success. In this video you will learn what is guerrilla marketing and how to implement it in your business. Some tactics are so much a part of business that you’d think they were just a logical thing that came about […]

Read more