Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore. The report was based on April 2017 data from comScore’s panel of 12,000 households across the United States. More than half (54%) of households with wifi now engage in […]

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

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http://www.100cursonegocios.com Video que forma parte del curso “Marketing Para Microempresas 1”. En los siguientes minutos, le damos a conocer una forma fácil y sencilla para hacer un plan de marketing, el cual es indispensable para toda empresa, sea grande o pequeña. Para ver el curso completo y la versión demo (gratuita, acceso mundial online) dé […]

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Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC. The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all […]

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Soyez plus calé que les meilleurs experts marketing : http://www.StrategeMarketing.com Comment élaborer un plan marketing ? Et quelles sont les étapes d’un plan marketing? En moins de 2 minutes, vous allez apprendre à créer un plan marketing. Votre plan marketing va vous amener à formaliser vos ambitions et le trajet à suivre — stratégie et […]

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When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three important questions: Where am I? What can I do here? and Why should I be here? If you don’t answer all three within the first four to six inches of the page, you are losing customers — and […]

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When newborn photographer Kelly Brown discovered that many of her customers weren’t reading anymore, she found video to be a more effective way of communicating. In this video, she shares 3 types of marketing videos that’ll get your customers excited. More Kelly Brown videos: https://www.youtube.com/playlist?list=PLROFz1O0rtX450B7D_jXJV4ifX2abcKfy Connect with Animoto on all things related to video: Facebook: […]

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You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than ever. With the acquisition of Whole Foods by Amazon and the online-first player’s competition with brick-and-mortar behemoth Walmart, the nexus of online/offline has become a hot topic of discussion and innovation among marketers. […]

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Vender produtos e serviços para empresas possui vantagens inquestionáveis, como tickets médios maiores e recorrência de compras. Porém, como criar estratégias de marketing e comunicação eficientes para cativar o mercado B2B? É possível usar as mesmas táticas adotadas com os consumidores finais? Que mídias são mais eficientes? Quais são as principais diferenças entre marketing B2B […]

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