Nearly two decades after its 1997 introduction by Starbucks, the annual “Holiday Cup” has become a December mainstay among coffee drinkers, with other quick-service restaurant chains including McDonald’s, Tim Hortons and Second Cup all following suit in recent years. Field Agent Canada — which enlists consumers equipped with mobile devices to report on various trends […]

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I’ve worked in marketing for close to 20 years, but I only started teaching digital marketing about six years ago. Teaching is an honourable endeavour. It provides an opportunity to help others by sparking their own curiosity and giving them the tools and guidance they need to get ahead. Over these last six years, I […]

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A Christmas classic for children nestled all snug in their hospital beds. ‘Twas the night before Christmas, when all through the hospital, not a patient was stirring, not even a nurse. The famous Christmas poem (the original, not our doctored version above) is being used by the BC Children’s Hospital in a new online video […]

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Metrolinx, Ontario’s regional transit agency, has introduced a new public education campaign to create awareness and support for the ongoing expansion and modernization of its network. The “Let’s Get Moving” campaign from agency partner Grey Canada includes radio and cinema, complemented by advertising on the organization’s social media channels as well as paid social and […]

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Inside the retailer’s Market Hall strategy to make more Canadians fans of its designs IKEA Canada is taking its marketing to another level, quite literally. The retailer has just launched the second wave of its “Discover Market Hall” platform, focusing on the lower-level department of its stores that includes more than 5,000 products like kitchen […]

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