Annual charitable campaign taps influencers and the social web for the first time After 14 years of supporting the Canadian Breast Cancer Foundation, appliance maker KitchenAid is tapping social media as its main platform for the annual “Cook for the Cure” charitable campaign in 2016. In previous years, the brand has raised funds through the […]

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Nearly two decades after its 1997 introduction by Starbucks, the annual “Holiday Cup” has become a December mainstay among coffee drinkers, with other quick-service restaurant chains including McDonald’s, Tim Hortons and Second Cup all following suit in recent years. Field Agent Canada — which enlists consumers equipped with mobile devices to report on various trends […]

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Diageo Canada is continuing to engage would-be whisky enthusiasts by bringing its in-home mentorship program to the Crown Royal brand with “Crown on the House.” Beginning last week in Toronto, aspiring rye whisky enthusiasts can schedule a tasting with up to 15 guests in their own home, led by a Crown Royal brand ambassador. At […]

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Metrolinx, Ontario’s regional transit agency, has introduced a new public education campaign to create awareness and support for the ongoing expansion and modernization of its network. The “Let’s Get Moving” campaign from agency partner Grey Canada includes radio and cinema, complemented by advertising on the organization’s social media channels as well as paid social and […]

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Inside the retailer’s Market Hall strategy to make more Canadians fans of its designs IKEA Canada is taking its marketing to another level, quite literally. The retailer has just launched the second wave of its “Discover Market Hall” platform, focusing on the lower-level department of its stores that includes more than 5,000 products like kitchen […]

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