You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than ever. With the acquisition of Whole Foods by Amazon and the online-first player’s competition with brick-and-mortar behemoth Walmart, the nexus of online/offline has become a hot topic of discussion and innovation among marketers. […]

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Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. Google hasn’t made a formal announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center. Google […]

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