You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After all, if someone searches for […]

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These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics […]

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Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least […]

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