Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers Conference): Safari will soon begin limiting third-party ad trackers from following users around the web. (Google made headlines recently with its announcement that “annoying” ads will be blocked in its Chrome browser.) Apple also […]

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Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to come together to tackle the root problem of bad ad experiences. Roughly a year later, Google, Facebook, the IAB and others formed the Coalition for Better Ads to establish global ad standards. […]

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