Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to come together to tackle the root problem of bad ad experiences. Roughly a year later, Google, Facebook, the IAB and others formed the Coalition for Better Ads to establish global ad standards. […]

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Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. Google hasn’t made a formal announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center. Google […]

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