As a marketer, you know how much competition there is just to maintain your own position. It’s a churn-and-burn world, and companies aren’t retaining their CMOs like they used to. It’s becoming a huge problem. Executive leaders are constantly looking for new talent with fresh ideas to innovate. In other words, they’re looking for the […]

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If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands […]

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