Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Ah, the elusive and lucrative Millennial market. Such a tempting conquest, yet so frustrating to conquer. Connecting with this demographic is not easy. As the first digitally native generation, Millennials have been raised on technology and live and die by social media and their smartphones. As for engaging with brands, they generally have a sharper […]

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Email subscriber Jennifer recently wrote to us saying, “I’m a big fan of MECLABS and your value proposition work. I’d love to see a story with specific examples of five great value propositions.” Well, Jennifer, let’s dive right in. The first example of what a value proposition should look like is from the University of […]

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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Actor Alan Alda has spent years cultivating a sense of empathy for other people. And that was lucky for me, because as we were setting up for this MarketingProfs podcast interview, Skype was not cooperating! We spent several minutes trying to connect, and finally resorted to using the phone, by which point I had completely forgotten […]

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I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key. But I also have an addiction — I […]

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What is the secret to an engaging headline? Everyone has an opinion… but what does the data say? At BuzzSumo, we analyzed 100 million headlines published in 2017 to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience. We published our detailed findings in a […]

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A good marketer is aware of the need for a clear value proposition and states this in the first few inches of the landing page. However, the value proposition must continue at the process level where you ask for a response from your customer. If you are like many businesses, you are probably slammed with […]

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With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work. Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI […]

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In this week’s ‘Skim: social media speeds past 3 billion users (and other stats you need to know); how Facebook’s new platform for original video could change it forever; LinkedIn expands partners program with new capabilities, and what it could mean for your company or brand; YouTube dives into mobile messaging with new features; Google […]

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