Last time we saw the whimsical graphics of Enchanting Marketing, the writing consultancy was teaching us how to write faster. Now the team is back to explain the basics of how to write a persuasive sales page, even if you don’t consider yourself a salesperson. Talking about the benefits of your product is generally more […]

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You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After all, if someone searches for […]

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This week: Snapchat’s feature that will transform how people use the app and how businesses will be discovered; LinkedIn’s upgrade of its Sales Navigator, and what it means for marketing and sales; which social network just surpassed Netflix for online video viewing; Twitter’s new bookmarking feature to help users stay organized; how and why to […]

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Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with […]

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We know content is king. But when putting together a successful content marketing strategy, there are so many types of content to consider—from infographics, to whitepapers, to tweets—and each piece of content has a specific purpose in the content big picture. So, how do you choose which type of content to create? It all starts […]

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Since it was founded in 2005, YouTube has become an Internet powerhouse. Acquired by Google shortly after its launch, the video platform has grown to 1.5 billion monthly active users. Yes, that’s billion, with a “B,” and it amounts to almost one- third of everyone on the Internet, according to an infographic by Filmora, which […]

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What keeps customers from filling out one of your email capture forms? Is it because they don’t believe you will deliver what you say? Is it because it’s too long? Too short? In this clip from an in-person training session at 2016’s NIO Summit hosted by NextAfter at MECLABS, Austin McCraw talks about the two […]

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The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail. What’s the danger of “untargeted” traffic? Well, for one, it’s a huge waste of time and resources. And two, if the search engines are paying attention […]

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What if Google assigned a “content score” to every page on your website? Experts now think that’s exactly what Google does. Every page, every post on your site gets assigned a numerical ranking. For simplicity’s sake, let’s assume that score is on a scale of 1-10, like the AdWords Quality Score. It makes sense. Google, […]

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