YouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively reformat videos on mobile and support for 180-degree videos. Every month, 1.5 billion people log in to YouTube to watch videos, YouTube CEO Susan Wojcicki said on Thursday at VidCon (also known as […]

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Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. The report was based on data from a survey of 243 marketers (57% work for B2B-focused firms, 27% for B2C-focused firms, and 16% for hybrid firms). Some 63% say search engine […]

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As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?” In Quick Win Clinic episode […]

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Questions are the center of great websites Jun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on… Please visit Marketing Land for […]

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This video could have been titled “How and Where to Get More Funding for Content Marketing.” Because content marketing benefits nearly all the departments and functions of a business, and so these are the arguments you need to get more budget from the CFO for your content marketing. Most companies segment out budgets for every […]

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Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline. The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost. In that momentary gap, instead of […]

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In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a decease in overall revenue and an increase in page abandonment. Users have come to expect mobile sites to load just as quickly as their desktop counterparts. In […]

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In this week’s ‘Skim: Apple takes on Facebook’s Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter’s big redesign; all about why Yahoo’s Tumblr takeover failed to realize its grand social media plans; Facebook plans paid news subscriptions for users, tests cover videos for profiles; Instagram officially launches its […]

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

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Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios. The report was based on data from a survey conducted in 2016 of 1,055 bloggers from around the world who create content in a wide range of verticals. Most respondents (64%) say they write […]

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