Canadians are a social bunch. And by social, we mean scrolling the virtual feeds of networking sites. In fact, they’ll spend up to two hours and 19 minutes doing exactly that each day. So it’s no wonder they’re quickly warming up to the idea of “social commerce” — buying directly from an advertisement through “Shop […]

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Netflix remains wary of regulation as some tout ‘Anne’ and ‘Alias Grace’ partnerships Netflix makes “substantial” investments in film and TV productions in Canada and should not face regulation, argues the streaming company in a submission to Canadian Heritage’s public consultation on homegrown content in a digital world. The submission, filed Thursday, comes two years […]

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Annual charitable campaign taps influencers and the social web for the first time After 14 years of supporting the Canadian Breast Cancer Foundation, appliance maker KitchenAid is tapping social media as its main platform for the annual “Cook for the Cure” charitable campaign in 2016. In previous years, the brand has raised funds through the […]

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CTV’s Your Morning has signed its first travel sponsorship deal, partnering with Sunwing on a multiplatform program. The relationship with Sunwing includes a contest to win a Jamaican getaway, promoting the new Royalton Blue Waters resort. The program includes on-air air and social media segments showing Your Morning‘s late morning host Melissa Grelo’s recent trip […]

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Tory leadership hopefuls are outlining their views on national broadcaster’s future Conservative leadership hopeful Kellie Leitch (above) is proposing to scrap the CBC if she manages to reach the Prime Minister’s Office. Maxime Bernier Leitch, whose leadership campaign made headlines when she proposed screening new immigrants for what she described as “anti-Canadian values,” now has […]

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In case you missed the 2016 Media Innovation Awards gala (or were having fun chatting with the people seated at your table), below we’ve alphabetically listed all of the agencies that won bronze, silver and gold awards at this year’s gala. The 2016 MIAs were a big night for Touché!, which took home seven golds and […]

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