Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for offline attribution and for customer journey and competitive insights. But the data needs to be accurate for these purposes — especially when it comes to store visitation and attribution. For those brands […]

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In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication and content creation (monthly […]

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