What can “Where’s Waldo?”, the lovable children’s book series of the ‘90s, teach us about designing better page layouts? A lot, it turns out. In UX, we use different page layouts to help organize information and guide the users’ eye path. The “F” pattern, for instance, is commonly used for article heavy sites to guide […]

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Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings […]

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