A good marketer is aware of the need for a clear value proposition and states this in the first few inches of the landing page. However, the value proposition must continue at the process level where you ask for a response from your customer. If you are like many businesses, you are probably slammed with […]

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You’ve just watched a few Quick Win Clinics, and you see your brand’s homepage with new eyes. It doesn’t have a distinct value proposition, there is no clear call-to-action, important elements are missing from the customer’s eyepath, and the list goes on … Right away, you get to work revamping your low-performing homepage with new ideas […]

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You’ve just watched a few Quick Win Clinics, and you see your brand’s homepage with new eyes. It doesn’t have a distinct value proposition, there is no clear call-to-action, important elements are missing from the customer’s eyepath, and the list goes on … Right away, you get to work revamping your low-performing homepage with new ideas […]

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At the surface level, you may think effective conversion rate optimization is focused on moving people from a banner ad to a page or from a link on the homepage to your landing page. But truly effective conversion optimization focuses on optimizing your customer’s thought sequence. This means that, as a marketer, you must attempt […]

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Think of your homepage as a large house. Your visitors arrive and should be warmly greeted and drawn inside. Then you guide them to the room in the house where they should go and ensure they feel at home. But if your guests feel at all unwelcome or are left to wander about the place […]

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When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three important questions: Where am I? What can I do here? and Why should I be here? If you don’t answer all three within the first four to six inches of the page, you are losing customers — and […]

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As a marketer, you must have a thick skin when analyzing your own webpage because, generally, you are not dealing with an eager customer. Chances are, you are dealing with a jaded customer who has been disappointed before by broken promises from other marketers and who is tired of endless ads that don’t deliver. You […]

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The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way. When designing a page, choose words and images wisely. The quality of the conversation your […]

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There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking “to” your customer will create a connection; the message will feel relational and it […]

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As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?” In Quick Win Clinic episode […]

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