In an earlier Quick Win Clinic, Flint McGlaughlin, CEO and Managing Director of MECLABS, talked about the importance of determining a clear objective for your webpage. But where does the marketer go from there? The next step is to determine the most effective way to accomplish your objective. “What is my objective and what is […]

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No one likes a braggart. When someone states that they’re the best at something, my immediate reaction is to question such a bold claim — and to get a little irritated. It’s cute when a kid does it. It’s not so cute when an adult does the bragging. Customers feel the same way when they […]

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“The key to getting performance out of this page is … put yourself in the shoes of the person coming to the page and see if you can truly say, ‘I understand.’”Flint McGlaughlin, CEO and Managing Director, MECLABS Institute Do you know the most essential element of communication that relates to marketing? If your answer […]

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“Sometimes, when we get excited about the latest technology we can apply to a page or the most beautiful design, we miss the most important element — the soul of what we’re trying to talk about.”  Flint McGlaughlin, Managing Director and CEO, MECLABS Institute As marketers, it’s only natural that we like professional-looking webpages with […]

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Linda Johnson is a copy editor at MECLABS Institute. She holds a bachelor’s degree in education from Liberty University and has 20+ years of teaching experience. Before joining the team, Linda was a curriculum consultant and a freelance writer for various education periodicals. When she is not “fixing” words, she enjoys reading, gardening and traveling. […]

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A good marketer is aware of the need for a clear value proposition and states this in the first few inches of the landing page. However, the value proposition must continue at the process level where you ask for a response from your customer. If you are like many businesses, you are probably slammed with […]

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You’ve just watched a few Quick Win Clinics, and you see your brand’s homepage with new eyes. It doesn’t have a distinct value proposition, there is no clear call-to-action, important elements are missing from the customer’s eyepath, and the list goes on … Right away, you get to work revamping your low-performing homepage with new ideas […]

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You’ve just watched a few Quick Win Clinics, and you see your brand’s homepage with new eyes. It doesn’t have a distinct value proposition, there is no clear call-to-action, important elements are missing from the customer’s eyepath, and the list goes on … Right away, you get to work revamping your low-performing homepage with new ideas […]

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At the surface level, you may think effective conversion rate optimization is focused on moving people from a banner ad to a page or from a link on the homepage to your landing page. But truly effective conversion optimization focuses on optimizing your customer’s thought sequence. This means that, as a marketer, you must attempt […]

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Think of your homepage as a large house. Your visitors arrive and should be warmly greeted and drawn inside. Then you guide them to the room in the house where they should go and ensure they feel at home. But if your guests feel at all unwelcome or are left to wander about the place […]

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